The brand’s identity

‘I followed my heart, with no hesitation, as I always do’. These are Mr. Silvio Staiano’s words, the man who created Capri Watch and conceived its design. An entrepreneur who is also proud of his ‘Caprese’ heritage and identity. Passion, enthusiasm, a longstanding knowledge of watchmaking industry, a strong sense of beauty and an innovative marketing approach are the ingredients for a bewildering success. ‘It’s like a dream coming true’, according to Mr. Staiano.

Capri Watch has been constantly growing since 1995. It is today considered a status symbol by the wider public, as well as a solid brand within the industry. The dedication and competence of a group of qualified professionals has made this possible. Among them: Valeria, in charge of the Customer Care Service, one of the firm’s strengths; Capri Graphic team and Mr. Fabio Federico in charge of graphic advertising design; and Alba, Mr. Staiano’s sister, who manages the relationships between the firm and the retailers.

Being inspired by the beauty and colours of Capri island, and relying on thorough research and strong creativity, Capri Watch’s creations are always unique and elegant – uniqueness and elegance providing the content of each model’s exclusive character. A 5 years guarantee is a proof of the product’s mechanical quality, whilst only Swarovski® crystals are employed to realize all the firm’s creations – the Austrian maison being Capri Watch’s official partner.

The new Retro Collection is characterised by warm shades of beige and delicate nuances of blue, while Swarovski crystals elegantly enrich both the dial and the case. Capri Watch ha also launched a luxury, limited edition collection, the Jewels Collection: watches featuring diamonds and crocodile bands, and for the very first time, gold and silver jewels.

Capri Watch is not just about fashion. Capri Watch is, in fact, the official watch of the Italian Tennis Federation. To celebrate the partnership, the brand has conceived a brand new collection featuring a tennis court on the dial and rackets as needles.

Capri Watch is known today as the ‘Tennis Watch’. Among the greatest champions who wear it are: Fabio Fognini, Simone Bolelli, Flavia Pennetta, Roberta Vinci, Marin Cilic – the brand’s testimonial – as well as Nicola Pietrangeli e Lea Pericoli.